Lieben was semi-retired when he ventured into the natural water business back in 2002 as a result of his own market and consumer research. He travelled throughout South Africa and observed buying patterns of consumers who stop at service stations along the country’s roads. Ironically, it was an experience in a road side farm stall near Marienthal in Namibia where he finally made up his mind to develop the rich natural water resource of Kleinswartvlei into a thriving business.

And so Cedarberg Aqua was born…..

Lieben was semi-retired when he ventured into the natural water business back in 2002 as a result of his own market and consumer research. He travelled throughout South Africa and observed buying patterns of consumers who stop at service stations along the country’s roads. Ironically, it was an experience in a road side farm stall near Marienthal in Namibia where he finally made up his mind to develop the rich natural water resource of Kleinswartvlei into a thriving business.

And so Cedarberg Aqua was born…..